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Website branding for success

What a good website should have

Every company, whether large or small, should have an online presence. Since the internet came to life, websites have continuously undergone rapid evolutions, a trend that isn’t likely to stop anytime soon. This is further driven by the penetration of internet to consumers nowadays mostly via their cellular phones and other portable gadgets. As such the aspect of website design has grown into a fierce industry with all companies with an online presence aiming to have an edge over their competitors in one way or another.

The reliance on online resources for information about a lot of things has led to the said ferocious fight to attract traffic towards one’s website. The standard static websites of the past no longer cut it in today’s market and as such a proper, well maintained and interactive website is needed. Here we take a look at some things that should be at the top of things to consider about making a website:

Layout and Feel

This should be number one for obvious reasons. Should anyone happen to even accidentally happen across your site, the mere look and feel of it should be enough to capture their attention and keep them interested.

Functionality

For an online business, the way the site functions in the quest to meet consumer’s needs is a very important factor. If they find it difficult to navigate around and use, you’re sure to stack up some loses and lose clients. In other technologies like cell phones and computers, this aspect would be regarded as ergonomics; ergo the ergonomics of your site should be well thought out to cater for all clients using different devices.

Design and Graphics

This part can be considered part of the first point to some degree but generally it’s a different matter on its own. The graphics and design patterns of your site should appeal to your intended clientele. This will make the experience memorable and make them think of using it again in future when they need a similar service or product. Under this aspect you can also consider animations which have grown in popularity as a design tool in websites.

Branding

The branding process of any entity, websites included is never an easy thing to perfect. Branding is what sets you apart from the millions of other sites currently available online and makes you truly unique in the online community. A well-developed brand goes a long way in helping you gain recognition as well as a solid reputation that you’re serious about what you do and how you do it. The branding aspect of your website and company as a whole goes a long way in determining what to expect in terms of revenue generation and overall ecommerce success of your site.

Integrate social media

In this day and age, a lot of time and traffic is spent on social media platforms. As such, it would be prudent and at this point really, mandatory to integrate your website with social media platforms. Having social media buttons on your website allows users to easily share something they’ve come across in on your site with a simple tap since most of them are already logged in to their accounts. This eliminates the need to constantly switch tabs when you come across something worth sharing. You should also include links to your social media accounts so that clients can communicate and receive updates whenever they want to.

What to look out for when developing a website

The internet is a place filled with constant activity and as such you need to be weary of few things in order to keep your site and your business safe:
1. Security leaks can come in many forms all which can be quite disastrous. Many sites are still not secure enough which can lead to exposure of client data or even intellectual property on the part of the company.

2. You need to keep the content fresh and updated at all times otherwise you risk losing traffic towards your site in the long run.

3. You need to ensure your website is hosted on a reputable server. This can be an issue since some can frequently or unexpectedly go down thus making your website inaccessible in that duration. This can hurt the reputation of your business in the long run and eventually contribute to massive losses.

In conclusion, a well-designed and branded website is an asset to any company. With increased traffic, you will see an increase in potential customers which will result in an increase in your sales number. Let today be the day you get a website for your company if you do not have one yet.


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